Tom Hines

Senior Content Manager @ Arsenal F.C

Tom Hines is currently Senior Content and Rights Manager for Arsenal Football club. He is responsible for the club’s direct-to-fan media strategy, content production and rights monetisation across digital, broadcast and print. He leads a production team of around 20 and works closely with Arsenal’s partnerships, marketing and communications functions to ensure that the club’s digital fan engagement is balancing fan needs with commercial opportunities and club messaging.

A regular speaker at industry events, Tom has worked in sports fan engagement for the last 15 years and has experience on the broadcaster, rights owner and club sides of sports media.

Prior to Arsenal Tom was part of the BT Sport launch team in the UK managing content and audience engagement across a range of rights acquisitions including Premier League, Champions League, MotoGP and UFC.

He spent four years leading digital fan engagement at England Rugby and has also worked in Formula One, World Rally Championship and MotoGP.

His current areas of professional focus include international fan engagement, broadcast distribution disruption and partner activation in digital.