Director @ Johan Cruijff ArenA
Sander van Stiphout is the director of the consultancy and management branch of the Johan Cruijff ArenA, since 2006. He has worked in stadium projects worldwide and was involved in projects related to all recent major tournaments, such as the Russia and Brazil World Cups. Sander was special stadium operations consultant to the Qatar Supreme Committee in relation to the FIFA World Cup 2022 preparations.
Since January 2016 Sander is also responsible for the program management of Amsterdam Innovation Arena which focuses on enhancement of fan experience, increasing revenues and decreasing operating costs together with ecosystem partners such as the City of Amsterdam, KPN, KPMG, Microsoft, Signify, Honeywell, Heineken, TNO and others. Sander likes to think of stadiums as living rooms of a society and what drives him is to contribute to a well-managed, safe stadium with a great fan experience that makes profit and creates value to the community.