Sam Irvine

Director – Customer Strategy and Success @ KORE Software

Sam Irvine joined KORE Software (then SponServe) in 2016 after 11 years’ experience in the commercial sports rights holder space. Working with high performance sport, community and emerging sports and a huge number of professional sports organisations, Sam has gained an insight into the commercial programs of a variety of territories and sports industries.

Sam’s new passion is delving into the Analytics and Insights space, utilising technology to ensure we make more educated decisions, understand our consumers better and resource our teams better to ensure we are offering the best possible fan experience.

Working with over 550 sports and brands globally in providing technology solutions, Sam’s new challenge as Director – Customer Strategy and Success, Australasia has given so much insight into how different organisations manage key areas of their commercial programs.