Rupert Svendsen-Cook

Business Director and Co-Founder @ Veloce Racing

A former successful racing driver, Rupert founded the management company Veloce Sports in 2012. Well known for his intrinsic, entrepreneurial and high energy approach, he has helped the company continually discover and capitalise on motor racing’s emerging business and sporting opportunities.

Latest successes with Jamie Chadwick winning the W Series as well as Veloce Esports emerging as the world’s leading racing esports organisation are commendable milestones for Veloce, which Rupert founded alongside Jack Clarke, Jean-Éric Vergne and Jamie MacLaurin. Extreme E is a natural progression for Veloce and the ultimate platform for Rupert to ensure race success as well as commercial and media activation.