Richard Ayers

CEO & Founder @ Seven League

In 2012 Richard founded Seven League, a team of content, tech and marketing veterans who help iconic sporting properties match on-pitch excellence with world class digital performance.

A former journalist instrumental in the 1997 launch of BBC News Online, Richard spotted the opportunity for sport to use digital to become more creatively valuable and commercially viable whilst serving as Manchester City’s first Head of Digital.

Now advising clients such as FIFA, NBA, FC Barcelona and the Premier League, last year the company joined forces with China’s leading agency Mailman to form the Mailman Group, a unique east-to-west digital sports agency