Peter Wells

Human Analytics Solutions @ Lexer

Peter has experienced success in various roles across several industries, most recently at Lexer, an international SaaS business headquartered in Melbourne.

His principle achievement to date is founding a retail distribution business. This involved sourcing and maintaining relationships with manufacturers in Asia and retailers in Europe, Australia, New Zealand and South Africa. Seeing the power of eCommerce first hand shifted Peter’s interests towards digital marketing and product.

The opportunity to enter a technology startup arose sometime afterwards where Peter’s responsibilities included design, strategy and marketing; After 12 months, Peter was offered a role at Lexer.