Mike Falconer

Strategy Director @ Sportradar

Mike has been advising global brands on their consumer engagement strategies for over 20 years.  At major advertising agencies Omnicom and Publicis.Sapient – and Accenture’s innovation consultancy ?Whatif!, he’s worked with (amongst others) Playstation, Adidas, Apple, BA, Intel and Ladbrokes on how they can deepen and monetise their consumer relationships through emergent technologies.  He’s currently Strategy Director at Sportradar, the world’s leading sports data and technology business, helping build a division dedicated to this very issue.