Michael G. Cole

CTO @ PGA European Tour

Michael was appointed as CTO for the PGA European Tour in November 2017, with responsibility extending across Digital, Scoring, Infrastructure and Data Management including Official World Golf Rankings.

Formerly, Michael was CEO and Co-founder for TrueGold Communications, a sports marketing agency specialising in global sport sponsorship for the technology industry, where he was active in advising a number of Olympic Games for Local Organising Committees and technology sponsors for Rio2016, Pyeongchang 2018 and Tokyo2020, as well as the 2019 Pan American Games in Lima, Peru.

Previously, as the London 2012 Marketing and Communications Director for BT Global Services, Michael was responsible for activating BT Global Services’ highly successful London 2012 Olympic and Paralympic Games marketing campaign worldwide, as well as being responsible for operational and crisis communications across BT’s highly acclaimed London 2012 Technology programme.

Michael has worked extensively within the sports sector since 2007, and with 25 years of experience in the technology industry, remains a regular speaker at international sporting conferences as a global thought-leader discussing the impact of technology on major sporting events.

Michael was also a member of the Paralympics Ireland commercial advisory board, remains a member on the executive board of UK Government’s Department for International Trade Global Sports Advisory Council and a business adviser to StreetGames, a British-based sports charity.