Head of Esports Partnerships and Business Development for North America @ Riot Games
As Head of Esports Partnerships and Business Development for North America at Riot Games, Matthew Archambault manages strategic partnerships, national sponsorships, media rights, and merchandising for the preeminent esports league in USA and Canada, the League Championship Series (LCS). Since joining Riot Games in 2017, Matt has doubled the roster of partners, adding Alienware, State Farm, and Rocket Mortgage to the LCS broadcast and live events. Behind the camera, he expanded the retail distribution of LCS jerseys and merchandise with Walmart.
Prior to joining Riot Games, Matt spent his career learning the intricacies of the media, marketing and publishing landscapes working at agencies GroupM & Omnicom, news publishers (BBC), streaming platforms (Tubi TV) and niche entertainment brands (We Are The Mighty). He has helped to develop process and build infrastructure in each role, leading to increased revenue and new monetization streams. As a passionate sports fan and gamer, he brings traditional media/marketing strategies into the sector and continues to push the limits on innovative partnerships and brand relationships for the LCS through new product identification and execution.
Matt graduated from Villanova University and is an avid college hoops fan. When not watching LCS or playing golf, you’ll find him glued to every ‘Nova basketball game.