Marina Boter

Sports Business, Marketing Director @ Microsoft

Marina Boter holds an international role as Marketing Director of Global Sports division within Microsoft Digital, specializing herself in Digital Transformation for Sports franchises; Clubs, Leagues and Federations. Reinventing the Sports Industry by leading Digital Transformation processes, leveraging fan engagement and business insights while boosting new revenue streams through new digital approaches.

Real Madrid, LaLiga, Real Sociedad and the International Volleyball Federation are some of the franchises where she leveraging her marketing skills with a Digital Advisory profile.

She is a +25-year experienced communication and marketing industry professional, working for Microsoft since October 2009 when she joined as CMO. Before that, she has led marketing and advertising teams in the consumer and business space in top companies such as J. Walter Thompson, Allied Domecq, RTVE (National Spanish Broadcast TV) and Telefonica.