Hailing from Vancouver, Canada, Lenny has a wealth of experience in his career in eCommerce, digital and social media with roles at Best Buy Canada, Recon Instruments (acquired by Intel) and Indochino.
He blends his passion for sport and technology together as the Vice President of Business Development at Tradable Bits.
Lenny works with global sports and entertainment brands to activate their fan data. An advocate of fan-based marketing techniques, he empowers partners to build better fan experiences that are more personalized so they can bring their fans closer to the teams and brands they love.
Lenny specializes in helping partners find innovative solutions that add value cross-functionally across marketing, data/CRM/BI, corporate partnerships and ticket sales.