Head of Big Bash Leagues @ Cricket Australia
Kim McConnie is the Head of Big Bash Leagues @ Cricket Australia. She came to Cricket Australia after 14 years with PepsiCo, most recently as Head of Sports Marketing based at global HQ in New York. PepsiCo as a company is well established as a leader in youth and entertainment marketing, and Kim brings a variety of experience to the General Manager of Big Bash Leagues role, including leading Pepsi’s sports marketing strategy for professional leagues, teams and athlete relationships. Kim’s experience crosses between sport and entertainment, working on initiatives such as the Super Bowl Halftime Show, Pepsi family and children strategy via the Aquafina brand, working with NBA teams via technology led campaigns, and driving the advancement of women’s professional sport (having spent time mentoring WNBA players and involving them in grassroots programs, and working with NASCAR on the first female driver).