Joanna Adams

CEO @ England Netball

Joanna has been CEO of England Netball, the fastest-growing female team sport in the country, since 2015 having joined the organisation in 2010 as Commercial Director.

Under Joanna’s strategic guidance, England Netball has achieved record figures for participation with over 103,000 members,¬†was awarded National Governing Body of the Year at the Sport Industry Awards, and has won the rights to stage the Netball World Cup in Liverpool in 2019.

Joanna started her career in sales and marketing, specialising in sport. Having worked on the UEFA Champions League, Six Nations and Natwest Cricket with Empics sports photography, she became Commercial Director of the Football Conference and was appointed to the board of Notts County FC, the world’s oldest football club, before setting up her own media agency as family commitments grew.

Joanna’s 20+ years working with brands, rights-holders and the media have helped establish her as one of the most highly-regarded and innovative Chief Executives in British sport.