Deputy Managing Director @ Populus
Ian joined Populus as a Director in 2013 after leading the Customer research team within the MediaCT division. He has 20 years’ research experience with particular expertise in the media, entertainment, gaming and digital sectors. Ian is passionate about finding innovative and bespoke research solutions that tackle clients’ complex business challenges. These often involve the use of new technologies; such as virtual reality, app-based journey diaries, and most recently, biometrics.