Dr. Phil Cheetham

Director of Sport Technology & Innovation @ US Olympic Committee

Dr. Phil Cheetham is currently the Director of Sport Technology and Innovation for the United States Olympic and Paralympic Committee. Previously for the past 8 years he was the Senior Sport Technologist at the Olympic Training Center in Chula Vista, California.  Now as the technology director his mission is to discover, develop and deploy new technology to help improve our athletes’ performance and avoid injury.  He has worked with Olympic medalists in
both throwing and jumping events in Track and Field.  He is also currently working on technology projects in springboard and platform diving plus directing projects in several other Olympic sports.

Phil is himself a two-time Olympian; Montreal (1976), and Moscow (1980), in gymnastics for Australia.  He was also three times gymnastics all-around champion of Australia in the 1970s. In addition, he has won the silver medal in the Australian Junior Championships for springboard and platform diving.

He has been an inventor and developer of sport motion analysis systems and sensors since the early 1980s.  He was a co-founder, CEO and CTO of several biomechanics and motion analysis companies including: Peak Performance Technologies, Skill Technologies, Advanced Motion Measurement, and Skilled Motion Labs.  Biomechanical motion analysis systems that he co- developed include those based on video, electromagnetic, and inertial technology, plus the
integration of force plates and EMG.

He is considered a pioneer in the motion analysis industry.  His biomechanics methods and the AMM 3D Golf Full Body Motion Analysis System have become de facto standards in 3D golf swing analysis. It is also currently used by the Titleist Performance Institute as TPI 3D.

He is a past board member of the World Scientific Congress of Golf and current board member of the Titleist Performance Institute, International Sport Technology Association and Sensors
Expo. In golf his research publications include; “The X-Factor Stretch”, “The Kinematic Sequence” and his PhD dissertation on “Club Handle Twist Velocity in the Golf Drive”.

He has an Honors Degree in Electrical Engineering from the University of New South Wales, Sydney, Australia, plus a Master of Science and a PhD in Exercise Science (Biomechanics) from Arizona State University, Phoenix, Arizona, U.S.A.