Darren Birch

General Manager - Commercial Operations @ AFL

With over 18 years’ experience working in the AFL industry, General Manager of Growth, Digital and Audiences Darren Birch is responsible for the Corporate Revenue, Marketing, Brand, Technology and Product divisions of the Australian Football League.

Darren is accountable for generating the AFL’s new revenues streams, including the new commercial opportunities associated with the AFL purchase of Etihad Stadium, continuing to grow the brand equity of the code and acquiring new audiences for the game.