Darin W. White

Executive Director, Center for Sports Analytics @ Samford University Center of Sports Analytics

Darin W. White, Ph.D. is Executive Director, Center for Sports Analytics, Samford University and Chair of the Entrepreneurship, Management & Marketing Department. Dr. White also serves as the Founding Director of the Sports Marketing program in the Brock School of Business. Dr. White has crafted business relationships with some of the most prestigious sports organizations & corporate sponsors, including NFL, MLB, MLS, NBA, Dallas Cowboys, Bayern Munich, Miami Dolphins, Atlanta Falcons, Atlanta United, Adidas, SEC, ACC, Nike, NASCAR, Atlanta Braves, Harlequins Rugby, Indy Car, Peach Bowl, PGA, Tampa Bay Lightning, MiLB, IFL, Coca Cola, Honda, BCBS, & Manchester United’s sponsor AON. Dr. White is a highly sought resource for media seeking insights into sport business. His comments have appeared in media outlets including Wall Street Journal, Sports Illustrated, Washington Post, Forbes, USA Today, ESPN Radio, Mashable, Al Jazeera, Sports Business Daily, Bond Buyer, International Business Times, NPR, Bleacher Report, and the Capital Gazette. He serves as a judge for the Yahoo Sports Technology Awards gala, the “Oscars of Sports Technology” in London. Dr. White has shared sports business analytics insights at industry events around the globe. He has been awarded the U.S. Department of Homeland Security Certificate of Recognition, has been an American Marketing Association Consortium Fellow, & won the Brock School of Business Outstanding Scholar Award & Faculty Member of the Year for Undergraduate Teaching.