Bas Schnater

Fan Engagement, CRM & Digital @ AZ Alkmaar

Bas Schnater is responsible for all Fan Engagement and CRM activities at Dutch Premier League club AZ Alkmaar, a football club known for relying heavily on data for on-pitch performance optimization. Now, AZ has started to translate this approach off-pitch. Having gained experience in Australia and Belgium, Bas helps AZ to form a data-driven strategy that will allow the club to successfully challenge the traditional top 3 Dutch clubs.