Anouk Mertens


Anouk Mertens is Managing Director of ELEVEN SPORTS in Belgium and Luxembourg, where she is responsible for managing the business and driving it forward.

Since joining ELEVEN in 2015, Anouk has led on the acquisition of key premium rights including LaLiga, Serie A, Bundesliga, NBA and UFC and implemented the multiplatform strategy including the OTT launch. She is also responsible for developing and growing ELEVEN’s social media content offering across the whole group.

Anouk started her career in 1998 by launching her own internet security company. Between 2002 and 2005 she also produced various sports shows fort he VRT.

After selling her company she joined Telenet in 2005 where she managed Telenets premium movies and sports channels. She was also responsible for the launch of Telenets on demand services.

In 2006 she was appointed VP Television and became responsible for overseeing the development, implementation and strategy of TV Services at Telenet, including their owned television stations, products and services.

In 2012 Anouk joined Sanoma Media. As Managing Director Audiovisual she was responsible for all tv, radio, and digital development of the company. She represented Sanoma as a Director on the Supervisory board of De Vijver Media.