Principal @ ADvantage Sports Tech Fund
Alex holds a master’s degree in accounting and finance from the University of St. Gallen, one of the leading business schools in Europe. He is the great-grandson of Adi Dassler, the founder of Adidas, which has become one of the most valuable and highly regarded sports brands in the world.
Alex gained venture experience during his graduate studies and thereafter while co-founding multiple companies to preserve his great grandfather’s legacy (Multi-Family Office, Multi-Asset Fund, Athlete Management and Advisory Concept, Hollywood movie concept etc.).
Following his bloodline, Alex is passionate about sports entrepreneurship and is fully committed to making the sports fund his sole focus going forward. Through the success of the Fund, Alex aims not only to revitalize his great grandfather’s legacy, but to establish a lasting legacy of his own.