Alex Zurita

Specialist Advisor - Technology for Participation @ London Sport

Alex Zurita is responsibility for shaping London Sport’s strategic commitments to supporting technology, data and digital initiatives designed to raise levels of participation in physical activity and sport in the capital.

Alex joined London Sport in 2011 with secondment stints as Great Britain Women’s Football Team Manager and the London Legacy Development Corporation as Programme Manager for the multimillion pound project – Active People, Active Park.

Having used technology and data while coaching football with grassroots and international players, Alex is a committed technophile and a widely-recognised advocate for the role of technology in boosting participation in physical activity and sport.