Dr. Adam Karg

Course Director - Sports Management @ Deakin University

Dr Adam Karg is a Senior Lecturer and Course Director in the Sport Management Program at Deakin University. He is engaged with a wide range of consulting and research activities with national and state sporting organisations, governing bodies, leisure organisations, charities, sport technology start-ups and more than 45 professional sport clubs including AFL, NRL, Big Bash League, A-League, ANZ Championship and Super 15 teams. The majority of this work focuses on aspects of fan equity and consumer behaviour, relationship marketing and fan engagement. Within this work he undertakes large scale survey work with season ticket holders and fan bases, using analytical methods around customer equity and experience modelling, segmentation and open text analytics.

Adam is the current Secretary of the Sport Management Association of Australia and New Zealand (SMAANZ) and the co-author of two leading text books: Strategic Sport Marketing and Sport Management in Australia: An Organisational Overview.