2020 ASTN MASTERCLASSES
As part of 2020 Australia Sports Tech Week, The Australian Sports Technologies Network is proud to host three Masterclass sessions with world class sports academics. Delivered virtually via Zoom, each session will be a deep dive into different areas of sports being affected by the continued focus on innovation and technology.
The Belgian Sports Tech Landscape: Learnings and opportunities for Australia
Tuesday, 17th November 1730 AEST
What you’ll learn:
- The key Sports Tech innovation stakeholders in Belgium, and how the Belgian ecosystem functions
- The key success factors, that have driven the Belgium ecosystem
- Practical ways to set up new Belgian-Australian collaborations, and expand your business and networks in Europe
Sports Commercialisation and the Global Sports Economy
Wednesday, 18th November 1730 AEST
What you’ll learn:
- The nature of the sports economy as a peculiar industry, which manifests itself through various factors, e.g., its network structure, notions of competitive balance and the distinguish between strategies such as win maximization and profit maximization.
- How the sports industry is a passionate context, in which the economy is driven by the engine of fans and how these fans consume brands based on the junction between functionality and emotional equity.
- How technology and data re-contextualize existing sports economic models, which may revitalize business opportunities and performance for clubs and other rights holders.
- Insights from their work including: The Application of Sports Technology and Sports Data for Commercial Purposes
How technologies impact the future of sports in a digital age
Thursday, 19th November 1700 AEST
What you will learn:
- An overview of emerging technologies relevant to sports, new categories of athletes driven by technology, and the impact of technologies on athletes, consumers and managers.
- Insights from the recently published book; 21st Century Sports: How Technologies Will Change Sports in the Digital Age
Elaboration on the TSG Hoffenheim Cases (A+B) from Harvard Business School, examplifing how technological innovations are used in football practice.